As backlash against energy-sucking AI data centers grows, Big Tech is spending millions on propaganda and lobbying to push a "positive pro-data center campaign message" onto legislators and voters ahead of the midterms.
PC gamers among the first to see the direct effects with hardware costs skyrocketing. And hard to ignore with it affecting the pricing of things like the Steam Machine leading to uncertainty around it.
Propaganda only goes so far. Most humans can see through the bullshit but they’re plugged into the game and walk the path, averting their eyes.
PC gamers among the first to see the direct effects with hardware costs skyrocketing. And hard to ignore with it affecting the pricing of things like the Steam Machine leading to uncertainty around it.
So that group is starting to get pissed off.