I tend to refer to them as informational Vs conditioning ads.
Informational are actually useful. They let you know a company exists, or a new product is available.
The conditioning ads are the evil ones. They are basically hacking your brain. We often shop based on familiarity, rather than logic. We weigh seeing a product in an ad at almost the same level as a friend recommending it. Throw enough ads at someone and they default to “all my friends recommend it, it must be good.”
I would love to either block or ban conditioning adverts, without also banning informational ones. The former are a lot more slippery at trying to bypass blocks.
I tend to refer to them as informational Vs conditioning ads.
Informational are actually useful. They let you know a company exists, or a new product is available.
The conditioning ads are the evil ones. They are basically hacking your brain. We often shop based on familiarity, rather than logic. We weigh seeing a product in an ad at almost the same level as a friend recommending it. Throw enough ads at someone and they default to “all my friends recommend it, it must be good.”
I would love to either block or ban conditioning adverts, without also banning informational ones. The former are a lot more slippery at trying to bypass blocks.