It wasn’t “understood”. They all wanted to stand on the dais. They all unbanned him from the platforms. They all threw their weight behind him as a candidate.

They are supporters of his. The whole “boo hoo, I only run a trillion dollar company so I cannot stand up to Trump” is a horse shit ass, bitch ass excuse. These people have more access to wealth, legal help, and other resources than any other people in history. They chose this. Some of them capitulated, and some of them collaborated, but it’s a distinction without a difference in my opinion.