TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.
The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.
A lot of these services really hinge on a tight-knit community of active content producers who fuel engagement and reap some kind of dividend on the back end.
Loops is a technology but it’s not much of a business. The company is literally run by just two guys. They’re not going to bring on prolific content producers without a much more aggressive marketing strategy.