TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.
The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.
You probably uninstalled it before the algo figured out what really hits your engagement, which is the point at which it becomes addictive.