EFF has long warned about the dangers of the “real-time bidding” (RTB) system powering nearly every ad you see online. A proposed class-action settlement with Google over their RTB system is a step in the right direction towards giving people more control over their data. Truly curbing the harms of RTB, however, will require stronger legislative protections.
The settlement really doesn’t fix much, it only helps if logged in or if accepting 3rd party cookies, AND if toogling an option somewhere in privacy settings.
That sounds like malicious compliance. That practice is harmful they should be required to stop, period. EFF is right to call for more action on this.