It only applies to steam keys though. Like if you want to sell on other storefronts (like Epic) for cheaper, it’s perfectly fine. You simply can’t sell steam keys on other storefronts for cheaper. It’s not really “price fixing” as much as it is “Steam ensuring their servers aren’t used to download the game unless the dev has properly paid them for the key”…
Like imagine a company wants to sell more copies of their game. So they set up their own site to sell directly to consumers, and it’s cheaper than buying on Steam. This is totally fine. Consumers can still choose to add the standalone version as a non-Steam game to be able to launch it via Steam.
It’s only a breach of contract if they start offering steam keys for that same (cheaper) price, which allows the game to be downloaded via Steam, includes achievement integrations, includes Steam’s friend list “join game” multiplayer, includes Steam Deck/Steam Machine optimizations, etc… If they want all of those nice Steam integrations, they need an official Steam key. And that Steam key can’t be sold cheaper than on Steam’s official store.
It only applies to steam keys though. Like if you want to sell on other storefronts (like Epic) for cheaper, it’s perfectly fine. You simply can’t sell steam keys on other storefronts for cheaper. It’s not really “price fixing” as much as it is “Steam ensuring their servers aren’t used to download the game unless the dev has properly paid them for the key”…
Like imagine a company wants to sell more copies of their game. So they set up their own site to sell directly to consumers, and it’s cheaper than buying on Steam. This is totally fine. Consumers can still choose to add the standalone version as a non-Steam game to be able to launch it via Steam.
It’s only a breach of contract if they start offering steam keys for that same (cheaper) price, which allows the game to be downloaded via Steam, includes achievement integrations, includes Steam’s friend list “join game” multiplayer, includes Steam Deck/Steam Machine optimizations, etc… If they want all of those nice Steam integrations, they need an official Steam key. And that Steam key can’t be sold cheaper than on Steam’s official store.