(Video not by me)
PC Gamer and GamingOnLinux recently covered a few things about GOG’s usage of genAI for promotional content, but this video goes into deeper coverage about their Head of Product being responsible for their direction. (Cue scam AI Instagram girls). It also covers how the company chose to respond to the backlash regarding their usage of genAI.
It’s sad to see them being brazen about their AI usage. I advocated for them several times, owning games (anything, really) is something that should be for granted. All of this makes their store look really cheap and turns off people from thinking about the idea.


I know people hate AI (I am included in that group), however trying to get companies to stop using AI is a waste of energy. I believe that technology is going to keep progressing, potentially at the cost of the human race, unless something fundamentally changes in our system. We’ve already gotten rid of multiple jobs and destroyed the environment due to technology, so I don’t see how AI is any different. Although I suppose AI actually has the power to straight up replace human beings if it ever becomes that intelligent.
Edit: AI is a new technology, but so was the car, computer, and smartphone. All of these things have changed the world for better or worse (I’d argue worse, I think anyone that looks at the dire state of our planet would agree). I merely make the claim that AI is the next thing of that. Hate it or like it, it is probably here to stay unless the system as a whole changes, which is where our energy should be focused.
Ironic to argue that trying to stop AI is a waste of energy given how much energy is wasted to use AI. Could have used better phrasing in your quest to get people to stop being negative towards AI.
AI is a very good summarizer, and I use it to reformat and modernise tons of legal texts into markdown and an easier-to-read format for my own reference at work, which I would not dare ask another human being to brave such mundane work. I really don’t see the appeal of AI in art other than place holder.
This isn’t technological progress, this is the pursuit of profit. Also the Fantastical AI that you’re thinking of is not the word calculator and image generator that you see on the commercial market, nor is that even possible with any of the Computing tools that we have
edit: additionally there isn’t even a consensus on how to quantify intelligence in the first place, let alone how you would create it through computation
As I mentioned in my previous comment, technology has already gotten rid of so many jobs. It has also allowed them to do things much more efficiently. Does that not mean more profit for companies? Technology has always helped companies make more profit, so I don’t see how AI is any different.
I know the AI I’m thinking of isn’t on the market, hence why I said “if it ever”. I’d like to add that in my opinion, the actual threat of AI is if it straight up replaces human beings and can replicate what we can do uniquely as humans, in which case we will no longer have work to do.
If you’re talking about some sysdmin and database jobs sure, but a good chunk of those jobs you see disappearing at a more technical level are just executives chasing fomo. And yes, considering how you’re engaging with the topic I’m not surprised that you don’t see understand the difference a revolution in the way we engage with labor and an executive cutting costs to justify the ever-increasing price of a limited use service.
I understand that you are expressing how you feel about the subject, but it is not based in reality, you were describing a fiction sold to you by people who are incentivized to make you believe something is happening that is not happening.
You’ve mentioned pursuit of profit and executives cutting costs, but again that isn’t a fault of AI, that is a fault of the system. AI is a tool, like any other technology that we’ve made. I think it’s a waste of time to try and stop it, and any effort you put into stopping AI would be better spent on trying to fix/destroy the system that we have as a whole.
All other technology we have created has done what you say AI is doing, so your dislike of AI specifically doesn’t make sense to me based on those two things.
And how do the AI instagram scams fit?
My comment was in reference to the “GOG caught using AI tools” part, not the scam part. I didn’t bother to watch the video on the other half of the title.