It’s hilarious to me that Youtube, through their low payout for advertising, has pushed everyone into doing paid sponsor segments. Which means that paying for Youtube Premium doesn’t work, you need Sponsorblock if you want to not see ads on Youtube. And if you’re installing Sponsorblock, why not just get uBlock Origin too?
I wouldn’t mind youtube ads so much if they weren’t so fucking bad. Like the lowest of the low most shitty ads are on youtube. Also they allow stuff in the ads that creators making videos aren’t allowed to (sexualized content, scams etc.)
I saw one that ran for a while recently talking about a device that measures blood sugar (for diabetics) by just clamping it on your finger, no blood draw or prick. The video of it literally showed a pulse oximeter. No blood sugar readout, even in the ad video, just pulse and oxygen level.
Also, at some point people lost the skill of making short ads on YouTube (or YouTube reduced the price of unskippable ads too much). If your brand or product is so bad you need more than five seconds of advertisement before a YouTube video, you either need to improve your product (so it’s easier to describe) or hire a better copywriter.
Most actual good ads on YouTube have been 5-10 seconds, interesting, informative – and they fulfill the actual part of what the ad is trying to achieve. They get you interested, and get you to click it to find out more. They have a clear message that you can internalize even before realising there’s an ad running.
It’s almost as if advertisers are purposely making bad ads to force people to watch through them without interaction to avoid paying the premium for the user click rate. That or they simply don’t understand the amount of value a good ad director and a good copywriter can generate.
That certainly contributes as well. I find myself especially annoyed by AI-created soundtracks – they usually sound like a mix of someone passing out in a drumset while someone else is hammering random keys on a keyboard. Similar to the early deep dream AI pictures, but for music.
It’s hilarious to me that Youtube, through their low payout for advertising, has pushed everyone into doing paid sponsor segments. Which means that paying for Youtube Premium doesn’t work, you need Sponsorblock if you want to not see ads on Youtube. And if you’re installing Sponsorblock, why not just get uBlock Origin too?
I wouldn’t mind youtube ads so much if they weren’t so fucking bad. Like the lowest of the low most shitty ads are on youtube. Also they allow stuff in the ads that creators making videos aren’t allowed to (sexualized content, scams etc.)
I saw one that ran for a while recently talking about a device that measures blood sugar (for diabetics) by just clamping it on your finger, no blood draw or prick. The video of it literally showed a pulse oximeter. No blood sugar readout, even in the ad video, just pulse and oxygen level.
Also, at some point people lost the skill of making short ads on YouTube (or YouTube reduced the price of unskippable ads too much). If your brand or product is so bad you need more than five seconds of advertisement before a YouTube video, you either need to improve your product (so it’s easier to describe) or hire a better copywriter.
Most actual good ads on YouTube have been 5-10 seconds, interesting, informative – and they fulfill the actual part of what the ad is trying to achieve. They get you interested, and get you to click it to find out more. They have a clear message that you can internalize even before realising there’s an ad running.
It’s almost as if advertisers are purposely making bad ads to force people to watch through them without interaction to avoid paying the premium for the user click rate. That or they simply don’t understand the amount of value a good ad director and a good copywriter can generate.
Vast majority are made with AI now so they’re an extra layer of shitty.
That certainly contributes as well. I find myself especially annoyed by AI-created soundtracks – they usually sound like a mix of someone passing out in a drumset while someone else is hammering random keys on a keyboard. Similar to the early deep dream AI pictures, but for music.
I think if they were more effective at manipulating people, I’d hate them more.