The more ads you show people, the less each ad is worth. Because people have a fixed amount of money and only so much time and attention, so each ad is competing with all the other ads they’re being shown. People are skipping your ad because all the previous ads have them sitting with a finger already on the skip button.
If people spend more time watching ads, they don’t have any more money than they did before, so each ad has a smaller chance of leading to a sale. We’re racing towards a world where there’s flashing, moving ads on every surface around you and you don’t buy any of it or even see the advertising, it’s just visual noise to ignore. And advertisers will inevitably respond by looking for more things to put more intrusive ads on.
And none of the advertisers want to be the first one to advertise less, they’re all fighting for advertising market share, trying their hardest to get a larger cut of the profits and making things worse for everyone including themselves in the process.
The more ads you show people, the less each ad is worth. Because people have a fixed amount of money and only so much time and attention, so each ad is competing with all the other ads they’re being shown. People are skipping your ad because all the previous ads have them sitting with a finger already on the skip button.
If people spend more time watching ads, they don’t have any more money than they did before, so each ad has a smaller chance of leading to a sale. We’re racing towards a world where there’s flashing, moving ads on every surface around you and you don’t buy any of it or even see the advertising, it’s just visual noise to ignore. And advertisers will inevitably respond by looking for more things to put more intrusive ads on.
And none of the advertisers want to be the first one to advertise less, they’re all fighting for advertising market share, trying their hardest to get a larger cut of the profits and making things worse for everyone including themselves in the process.