Adafruit: From Ultimate Driving Machine to Ultimate Rent-Seeking Machine: The BMW Logo Screw Patent.
If you haven’t already heard, BMW’s R&D teams have been busy “innovating.” Unfortunately, they aren’t focusing on the things that actually matter—like stellar engine performance or the legendary driving dynamics that gearheads love. Instead, the C-suite execs decided that the best use of their engineering budget was to design a proprietary security screw specifically intended to prevent BMW drivers from fixing their own cars.
I mean, yeah, it does look kinda cool. Not sure why they think that all I do all day is stare at screws, but that’s just me.
“Hey mate, got a new car today”
“Wow, that’s awesome. How does it drive?”
“Dunno, I just bought it to look at the screws. Look, they’re shaped like the BMW logo!”