Sony made the deal in the late 1990s when Marvel was basically bankrupt. They didn’t predict that Disney would eventually own the whole thing and turn it into a behemoth.
To be fair, the fact that it is now a behemoth is probably a factor in why Sony continues to throw money at it instead of letting the rights lapse. The more people Disney gets into Marvel, the more potential for better return on a Sony-made movie in the same universe. At least that’s probably what the execs think.
Sony made the deal in the late 1990s when Marvel was basically bankrupt. They didn’t predict that Disney would eventually own the whole thing and turn it into a behemoth.
To be fair, the fact that it is now a behemoth is probably a factor in why Sony continues to throw money at it instead of letting the rights lapse. The more people Disney gets into Marvel, the more potential for better return on a Sony-made movie in the same universe. At least that’s probably what the execs think.