I suspect Sony just thinks if they throw enough money at it, they’ll get more return than they would have before, since Disney has bolstered the Marvel brand. If that’s true, they’ll hang on to the deal they have as long as possible.
The world would be very different if Sony had just looked to acquire Marvel in its entirety when the Spiderman deal was made (which was ≈10 years prior to the Disney buyout).
I suspect Sony just thinks if they throw enough money at it, they’ll get more return than they would have before, since Disney has bolstered the Marvel brand. If that’s true, they’ll hang on to the deal they have as long as possible.
The world would be very different if Sony had just looked to acquire Marvel in its entirety when the Spiderman deal was made (which was ≈10 years prior to the Disney buyout).