The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.
Damn, you ain’t kidding, but at least he wrote all about it in https://en.wikipedia.org/wiki/Burmese_Days
That style of moustache went out of fashion very rapidly after that photo