If we want to keep our personal computing private (i.e. data, communications, social life, everything), we need to fix this problem.
The web is what makes privacy possible on the desktop, but the desktop platform is slowly becoming irrelevant. IMO our last hope is to make web apps usable and popular on mobile. In theory it’s feasible.
(Good) web developers care (or used to) about the total size of the page, to keep loading times down, making sure images are optimized, etc. App developers don’t have to care about any of that, they can stuff whatever they want in their 100mb app store download. Gee why doesn’t the experience compare. Ugh.