Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a “MacBook Neo” (Model A3404) has appeared on Apple’s website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the “MacBook Neo” name, it briefly appeared in a link on Apple’s regulatory website for EU compliance purposes.
When the product is ready to be put on sale a good marketing strategy it’s that “was leaked”. As you say, Apple is a big company that has very strong security metrics, that’s why nothing is leaked when is in development, those are the true leaks (like the GTA VI leak). If I read right, the product it’s going to be announced this wednesday and was “leaked” to make people talk about it. It’s just some kind of engagement bait.
Is it not an equally good marketing strategy to just release the product?
Not really no. It doesn’t build hype.
WHAT!? 🤣
do you really think marketing starts at a launch? people have to know what’s going to be announced to be excited to watch.
of course leaks are a part of that.
Generally, yeah?
Yeah, and everyone knew there was a MacBook Air in that manila envelope, right? 🤔
No, it starts months before with teases and leaks.
Also like, you agree you knew what was in the envelope, you think that was an accident?
I didn’t know. Maybe you had insider information but most of us did not know, no.
You’re using your own idea that the leaks were intentional to bolster your idea that the leaks are intentional…
https://www.huffpost.com/archive/ca/entry/the-art-of-deliberately-leaking-corporate-secrets_b_8743858