There’s always someone saying something like this in any “I hate ads” kind of thread but I gotta say that it sounds like the sort of shit marketers want everyone to believe because they want to drive demand for them.
I’m calling bullshit and don’t believe that marketers have unlocked any kind of mind control powers that work on everyone including those hostile to what they are trying to say and that our subconscious are so easy to manipulate once we’ve become aware of those manipulations.











Or maybe he realized that if he hadn’t had a special occasion by then, maybe he should just wear his shoes and get some enjoyment out of them instead of saving them for some vague moment that might never come or maybe he wouldn’t even think about the shoes until after if it did. Or maybe such an occasion did come up and he did forget the shoes until after and then just decided to wear them to work.
Or he works a white collar job and had a presentation or something so it was a special occasion.