

Quite true. The thing is, there aren’t billions and billions of dollars in chatbots. The billions are for the creative stuff and the code.
And that is where the reckoning / correction will come from, the bill has to come due eventually. When top end generative AI starts to have a real cost associated with it, then it’s no longer a blanket ‘everyone start using this immediately’ mandate, it prompts some consideration of cost versus output quality.


Here’s the problem… He says AI was adopted beyond his expectations. Great.
But if somebody is using it at the current price point of super cheap or free, are they going to keep using it when it gets expensive?
You can make a basic chatbot run on a desktop PC, but nobody wants to pay for that. Once you get into things with useful generation and large context windows, or things like video generation, suddenly you need one or more $10,000+ pieces of hardware to run it. So the $10 a month you charge the user is basically an introductory price that doesn’t cover your hardware fees let alone the software engineers to build your AI.
Eventually, the bill comes due. Eventually, you have to look at your customers and how much machine time they use each month and how much your r&d costs and figure out what the actual cost to the customer has to be. And then the customer rethinks how useful the AI is or isn’t.
People will pay $10 a month for chat GPT to write their emails. Will they pay $100 a month?
What about the company that replaced all their software developers with AI. Suddenly the AI cost as much or more as the software developers. Only now the developers who understood the code base work for other companies.
There will be a fun correction when this happens.