As someone in a sanctioned country, I actually approve of yet another “official” identifier since it will be used by someone making me less dependent upon my local ID, and since technically everyone not in an Indian or sub-Saharan African village is already being tracked. There too probably.

I’ve just realized that this is much like having multiple identities.

A way to deceive market reputation mechanisms.

Should be made illegal, there should be one main brand seen on everything, then whatever secondary brand they want is possible, but you should clearly see that those 3 niche-optimized goods are from one corp.

So that the choice were, eh, real.