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Joined 11 months ago
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Cake day: December 13th, 2024

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  • Yes, but that’s a different sale. My point is it can still be considered a loss leader if they sell it at cost. It took them many millions to develop it, so overall they would be losing money on the hardware sales.

    That’s as opposed to something like Costco’s hot dogs. There was no R&D there, so if they sold it at cost, I wouldn’t consider it a loss leader.