I dislike ads as much as the next person, and find uBlock Origin necessary for browsing the web, but the cold fact is that the internet is run with advertising, whether you like it or not.
If that is done without creating a profile on me, and without crippling the reading/viewing experience, I can tolerate advertisement.
I assume this is also an action towards becoming independent from Google funding; which is a good thing.
I went to Japan earlier this year. Filled the travel related paperwork online in advance, and at the border they took fingerprints, compared face to passport (which I assume included a photo) and that was it. Not any different from any other developed country.