Of course any owner who stands to make millions in comparison to his employees wouldn’t want a union, and prefer them to be content with what’s given than to start demanding more pay and less hours.

Can try to pretty it up as if it would mean a personal failure as a boss. But, it really comes down to hoping to play up the good boss angle who cares to avoid the nightmare scenario of having to share more of the money with labor and not wanting to lose leverage that a boss has over labor that isn’t unionized.

No union is more power and more money. That’s the non PR answer without the flowery language.