Official statement from Valve.
We shared with the NYAG that these types of boxes in our games are widely used, not just in video games but in the tangible world as well, where generations have grown up opening baseball card packs and blind boxes and bags, and then trading and selling the items they receive.
You’re right! We should stop that too!
I’m not a big fan of Valve’s use of loot boxes. But I’m also not happy about the proposed solution of “Just collect blood samples from all users”. That doesn’t protect kids, and risks harm and increased surveillance to many other users. It also means companies in similar situations to Valve are forced to safeguard data they didn’t want to be involved with.
I don’t buy that Valve is fully at fault on the concept of targeting children. I don’t see how parents are held at gunpoint to attach credit card data to Steam accounts, or to check the “remember my info” box. Valve has also attempted to add adequate parental account controls. The main reason I oppose Valve on loot boxes is those shouldn’t be used on anyone. I’d like the NYAG to equalize pressure on sports betting sites.
It also might not be exactly what NY is asking for, even if that’s how Valve would like to frame it. The actual ask might be to just stop profiting from gambling.