Windows PC makers typically haven't had to compete with Apple on the low end, but that changes with the Neo, says S.Y. Hsu. The memory shortage might complicate things, though.

The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.

  • just_another_person@lemmy.worldEnglish
    6·
    4 hours ago

    Repair friendly means CHEAP components repair, which Apple just does not do.

    As an example, in a machine like this if your WiFi module tanks…that’s a full logic board replacement. Might as well buy a new one.

    According to this, Apple is basically making an insurance vertical as part of their business, and they are pricing repairs to be exactly 1/3 the retail cost of the machine for pretty much everything except screens.

    This is pretty scam my when you consider their past of quoting customers for repairs that are above and beyond the scope of the actual hardware failures, and what maximizes profits for their AppleCare and RMA process. There are dozens of breakdowns in this, so I won’t write a novel, but it’s very obvious they’ve baked in the costs to make it more cost-effective to just keep buying new units as a replacement in the face of simple hardware failures.