The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.
Many entry level MacBooks of the last decade have probably been 8 GB. I have a M1 MacBook Air and that is 8 GB. It is fine for me.
Not “probably”. They were. For the last decade, up until like last year. And they were awful, and a ripoff. At least they’re not trying to charge $1k+ for this one.
And the RAM upgrade prices have been a consistent Apple profit center for over 20 years now.