The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.



Can I put Linux on it? Because otherwise refurb Thinkpad Carbons are cheaper and better.
I’m sure Asahi support will be available soon. If these had 16gb of memory, I’d seriously consider it as a new Linux laptop. Even with the global AI-fabricated RAM shortage, 8GB hasn’t been a reasonable amount of RAM for over a decade.