Its artificial. Ever since Barbeinder’s viral success studios now want to make that annually. Its all about hype, its all about marketing budgets. They’re going to try and make it trending, they’re going to pay influencers, they will want it to feel authentic but remember it’s all corporate marketing.

They don’t care if you want to only see one, or if you think the other sucks. They already calculated that. You’re still giving them the publicity they need