Deliciousness is always necessary. You think you’re going to spark change when that neo-Nazi gets a little milkshake in their mouth and doesn’t taste sweet, creamy, ice-cold goodness with a hint of pistachio – transporting them back to the tin roof sundae their parents got them from Ronnie’s to make their boo-boo all better after soccer practice? I don’t think so. Slacktivism like that won’t get you anywhere.