But individuals do have power to make Twitter less important. Well, maybe not Twitter, just because it’s 95% bots, but social media companies are usually only valuable if they have users. There are people who depend on Twitter, Facebook or Instagram for their business but 99% of users absolutely do not need to use those services. The analogy with recycling and climate fall flat because it takes many orders of magnitude more effort to avoid most/all plastics/packaging/fossil fuels than it does to just avoid IG/FB/X. The biggest barriers to getting rid of these shit companies is 1) too many people don’t realize how awful they are 2) too many people just don’t give a shit and 3) too many people are addicted to the dopamine hits from these trash sites.

Seriously, just don’t use them. When you’re presented with something that tries to force you to use them, say “sorry, I don’t use Meta products, do you have another way for me to get [the pop-up dates, the invite, etc]”