That’s what thought out & sustained corporate propaganda ad campaigns lead to.
They identified the problem, addressed it with very significant money not used directly for the arts, and inevitably it worked on the market.
Still sad we get & rely so much on an entertainment industry where billions in profits are needed over something that costs from thousands to a few millions to make (and arguably the more expensive projects are always bland & unfilled to appeal to all the pleb with free movie-going money).
The problem is market consolidation. There’s less competition, fewer voices, and more concentration on high budget blockbusters.
Look at the independent film movement in the 1970s before Star Wars as an example of what we used to have. See also the Paramount decision — studios shouldn’t own the theaters, tv channels, or steaming outlets. It’s starving the market of competition and creative content and driving up prices.
That’s what thought out & sustained
corporate propagandaad campaigns lead to.They identified the problem, addressed it with very significant money not used directly for the arts, and inevitably it worked on the market.
Still sad we get & rely so much on an entertainment industry where billions in profits are needed over something that costs from thousands to a few millions to make (and arguably the more expensive projects are always bland & unfilled to appeal to all the pleb with free movie-going money).
The problem is market consolidation. There’s less competition, fewer voices, and more concentration on high budget blockbusters.
Look at the independent film movement in the 1970s before Star Wars as an example of what we used to have. See also the Paramount decision — studios shouldn’t own the theaters, tv channels, or steaming outlets. It’s starving the market of competition and creative content and driving up prices.
https://en.wikipedia.org/wiki/United_States_v._Paramount_Pictures%2C_Inc.