Not necessarily, like if it was YouTube you’d just deposit money and maybe set a maximum amount of money you’re willing to bid. Honestly most standard banner ads are from Google too, so they could handle that. For streaming services you’d need to set it up for each individually, but that’s no different from setting up billing for each of them. They wouldn’t need to talk to each other.
Not necessarily, like if it was YouTube you’d just deposit money and maybe set a maximum amount of money you’re willing to bid. Honestly most standard banner ads are from Google too, so they could handle that. For streaming services you’d need to set it up for each individually, but that’s no different from setting up billing for each of them. They wouldn’t need to talk to each other.