Theaters need better seating as well. Most of the regular theaters around here have hard wooden backs or barely padded seating. I can’t sit in those for long without going home with back pain. I’ve had better seats riding in coach on an airplane.

I only go to the expensive theaters now because they have nice padded recliners so I can actually sit through a movie without pain. Since it’s so expensive, I only go to a few movies a year.