Out of Microsoft’s 450 million Microsoft 365 user base, the company has only managed to convert roughly 15 million paid Copilot seats. This means a staggering 96.7% of users are rejecting the premium AI features, yielding just a 3.3% paid adoption rate. When viewed against Microsoft’s estimated $37.5 billion quarterly AI spending, this is an alarmingly low adoption rate.
They also probably realized providing free Copilot in Windows would get very expensive quickly, and that not enough users would pay for it.
Basically yeah
They’re spending billions to get millions.