the deal the publishers make with valve is that steam versions of games need to be priced the same everywhere. if they’re not offering steam keys they’re free to set any price.
also, if a publisher “wanted” to sell it for a lower price all they needed to do was lower the price everywhere. that’s not what’s happening.
Not of the publisher is just pricing it 30% higher. Remember: they wanted to sell it for a lower price on their own stores and valve was against that.
So now the consumer has to pay more everywhere
the deal the publishers make with valve is that steam versions of games need to be priced the same everywhere. if they’re not offering steam keys they’re free to set any price.
also, if a publisher “wanted” to sell it for a lower price all they needed to do was lower the price everywhere. that’s not what’s happening.