Apple shipped 1.1 million MacBook Neo units in the first quarter of the year, according to IDC, making it one of the strongest Mac debut performances in recent memory (via TechCrunch). The figure is particularly striking given that the laptop was only available for roughly three weeks of the period, having gone on sale in mid-March. Shipments began spiking from early April, suggesting the March tally understates underlying demand.
I was making the complete opposite point, actually. That’s why it’s not surprising in the slightest. Just like cars, phones, and other tech. The base model moves the most. It’s always been that way. This is probably the least surprising headline I’ve heard about Apple in years.
The base model moves the most. It’s always been that way.
Except that it doesn’t, and hasn’t been that way in more than a decade. In any given Apple tech lineup the more premium options always sell the most. This is a surprising headline because it actually defies the expectation.
What you said would make more sense if you were comparing laptops across brands, but not when comparing Apple devices.
Can it also be the case that a lot of the buyers are first time Apple users that have never owned a macbook because of the price? So it’s an entirely new segment of users. Most people buying the flagship models are likely repeat customers.
I was making the complete opposite point, actually. That’s why it’s not surprising in the slightest. Just like cars, phones, and other tech. The base model moves the most. It’s always been that way. This is probably the least surprising headline I’ve heard about Apple in years.
Except that it doesn’t, and hasn’t been that way in more than a decade. In any given Apple tech lineup the more premium options always sell the most. This is a surprising headline because it actually defies the expectation.
What you said would make more sense if you were comparing laptops across brands, but not when comparing Apple devices.
Can it also be the case that a lot of the buyers are first time Apple users that have never owned a macbook because of the price? So it’s an entirely new segment of users. Most people buying the flagship models are likely repeat customers.