Sad, but not surprising. I like GoPro, their cameras are pretty nice. But they have not innovated well. And you look at actual users, and it’s the same complaints always- camera overheats, battery doesn’t last long enough, firmware bugs, unresponsive support.

Then look at the new darling, Insta. Their 360 camera is perfect for creators that don’t know what shot they are going to want.

It would be very sad to see GoPro bite the dust, but if they do they’ve no one to blame but themselves.