Bag of Milton’s Protein Crackers at Costco Langford BC. Why bother advertising that it is “plant-based” when it contains milk? I mean, I’ve seen products stating that they “may contain milk” but this one straight up says it does black on white!
I’m being gaslit by a bag of crackers…
There was a big push a few years ago to come up with an alternative to “vegan” to put on packaging, and they came up with “Plant-based” as the euphemism of choice. I don’t recall what the major driver was, it was either from vegans who say veganism entails more than just “don’t put animal products directly into the product” or if it was manufacturers who thought the word “vegan” would scare away normies after decades of bad mouthing.
I saw it coming immediately that plant-based doesn’t mean “vegan but they didn’t bother certifying” but rather that it means “has some part that is mostly plants”, see the Jimmy Dean plant based patty sandwiches.
If it ain’t got that (V) you gotta start deciphering the ingredients list cause those Fulkerson will put in anything
The big push was to remove ethics from the equation, impossible foods really appreciated that.