• The_v@lemmy.world
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    2 days ago

    Ads are designed to trigger a change in a person’s behavior in the target audience. If you are not the target audience or the ad is poorly calibrated it causes annoyance.

    Most advertizing offers very little ROI to the business. This is why online advertisers are so aggressive on how they measure “engagement”. Given that ad revenue is the the primary driver of online and TV, the industry massively overemphasizes their effectiveness. Most advertising campaigns are only marginally effective if at all.

    There is always an ad that will work on you but it’s not common. It’s likely less than 0.01% the massive amount of ads you are exposed to. But hey if you see 100 ads per day and one ad every 100 days works. It can be worth it to the company.

    • TrickDacy@lemmy.world
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      2 days ago

      That is a really long way to say “ads work”. I never said they always or usually work on any given individual.

      • The_v@lemmy.world
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        2 days ago

        Oops my last sentence got cut off

        The vast majority of ads don’t work. Statistically there is a high probability of a subset of individuals where they don’t work at all. So shitting on anyone who claims they don’t work for them, only shows your own susceptibility to unsupported claims.

        Human behavior is a wide distribution of genetic and cultural influences. Any broad claims like “everyone is susceptable to advertizing” is unsupportable.

        • TrickDacy@lemmy.world
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          2 days ago

          Standing up for confidently incorrect individuals is a silly waste of time. We all see and hear thousands of ads per year no matter how many we block. It is absurd to suggest that there are people who could be exposed to that much psychological manipulation and remain entirely unaffected.

          • The_v@lemmy.world
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            2 days ago

            Reality is often absurd and not what you expect.

            Just how much time have you spent in marketing to be such and expert on the subject?

            There is a finite amount of manipulation techniques used by marketers and others to manipulate human behavior. These have been fine tuned to the nth degree to target susceptible individuals over the centuries. However they only work on susceptible individuals.

            Individuals that differ from the targeted norm can resistant to the manipulation. This can be a instinctive response or a trained one via education. This is why in totalitarian government regimes, there is always a few individuals who don’t fall for the shit.

            • TrickDacy@lemmy.world
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              2 days ago

              Lol dude this is ridiculous. What one doesn’t expect is to be influenced by ads. So yeah, that’s one of the very few good points you make.