• chemical_cutthroat@lemmy.world
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    1 day ago

    It feels so needlessly aggressive. Valve openly stated that there are alternatives to the Steam Machine, and they aren’t trying to own the market. Calling your prebuilt the “Steamroller” is kind of a dickhead move. That’s like Del Taco coming out with a deep friend taco shell and calling it “Fuck your Chalupa, bitch.”

    ITT: People who have no idea how marketing and advertising work.

    • Buddahriffic@lemmy.world
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      5 hours ago

      What’s the problem with it, exactly? As long as it lives up to its promise and is a better machine, why shouldn’t they market it as a better machine or make direct comparisons?

      It’s not even saying the steam one is bad, just that it is better.

    • BlameTheAntifa@lemmy.world
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      8 hours ago

      That’s like Del Taco coming out with a deep friend taco shell and calling it “Fuck your Chalupa, bitch.”

      I would go to Del Taco right this moment if this were real.

    • rafoix@lemmy.zip
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      16 hours ago

      What about making a spherical system and calling it the Steamcube?

      I think it would get massive amounts of free advertising. Not sure if it would sell because I wouldn’t want it.

    • Atropos@lemmy.world
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      23 hours ago

      That’s not really how I read it. Clearly they are leveraging vale products, (steam os) so include steam in the name. They probably want this name to evoke strength and power, so what’s something with steam in the name that is powerful? A steamroller.

      I don’t think it is meant to roll steam!

      • KoboldCoterie@pawb.social
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        1 day ago

        They specifically advertise it as an “upgradable alternative to the Steam Machine”; with that in mind, assuming the name isn’t intended to evoke comparisons to Steam Machine is kind of ridiculous, no?

    • Whitebrow@lemmy.world
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      1 day ago

      I’m not sure I’d be able to order a “fuck your chalupa, bitch” with a straight face, but I’ll try.

    • bigbangdangler@reddthat.com
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      1 day ago

      Eh, I see your point, but it feels pretty tongue-in-cheek to me. Steamroller is just a cool name that implies the thing is a workhorse.

      • halcyoncmdr@piefed.social
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        1 day ago

        The Steam Machine also still has the advantage of HDMI CEC. Since none of the GPU manufacturers seem to want to bother with even on cards with HDMI ports.

    • A_Random_Idiot@lemmy.world
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      1 day ago

      Or, theres only so many ways you can make a punny name on Steam OS.

      But of course that doesnt allow for righteous indignity.