Around here we have Publix, Winn Dixie, and further afield there’s Ingles which all seem virtually identical in their marketing / selection of products approaches. It’s been decades since I’ve been a Food Lion or Kroger’s but back then I remember they were a little more toned down - not as radical as Trader Joes or Aldi, but in that direction.
I don’t want to be forced into a particular store every single week to “grab the bargains when they’re avaialble” and otherwise pay doubleprice for most common items. So, I don’t shop those stores.
That sounds like where I used to live, so I figured the BOGO was Publix. I’m now in the midwest so no Food Lion or Kroger either, all store chains I had never heard of, but they do a lot of the same things.
It works, just like marketing nasty tasting bubbly acid sugar syrup using cute polar bears at christmastime worked in the 70s. It was “the real thing” and one of the most valuable companies on the planet, based on nothing but delivery of that nasty unhealthy stuff.
I think if you unpack the roots of the BOGO, it pushes a lot of the same reward buttons as nicotine delivery death sticks.
Around here we have Publix, Winn Dixie, and further afield there’s Ingles which all seem virtually identical in their marketing / selection of products approaches. It’s been decades since I’ve been a Food Lion or Kroger’s but back then I remember they were a little more toned down - not as radical as Trader Joes or Aldi, but in that direction.
I don’t want to be forced into a particular store every single week to “grab the bargains when they’re avaialble” and otherwise pay doubleprice for most common items. So, I don’t shop those stores.
That sounds like where I used to live, so I figured the BOGO was Publix. I’m now in the midwest so no Food Lion or Kroger either, all store chains I had never heard of, but they do a lot of the same things.
It works, just like marketing nasty tasting bubbly acid sugar syrup using cute polar bears at christmastime worked in the 70s. It was “the real thing” and one of the most valuable companies on the planet, based on nothing but delivery of that nasty unhealthy stuff.
I think if you unpack the roots of the BOGO, it pushes a lot of the same reward buttons as nicotine delivery death sticks.