This ad just popped up and it should be more infuriating than just mildly, But it’s more of Google being Google. How many different tiers of YouTube are there now so Alphabet can skim off slightly higher margins from each user possible? Premium LITE? Really? And I am just tickled by the fact that the main perk is not that it removes ads but that there will be slightly less of them. “Pay us to watch ads” Is the new corporate standard.