Anyone who owns an LG smart TV must inform all guests and family members that they are being monitored – this is required by LG’s current terms of use. Meanwhile, LG monitors install potential malware and surveillance software on a connected Windows computer.
It is because the LG software is in one of the Windows Update channels.
Once Windows detects the LG display the OS pulls down the LG software and installs it like any other OS update.
Essentially they are abusing something Microsoft provides to better deploy legitimate feature and security updates for firmware to push out their data mining and malware packages.
Sounds like people need to be equally angry at microsoft for not policing their platform access better.