I agree that online stores don’t do it as well as in person ones (being committed to being in a specific place where you buy stuff I think makes people engage more intentionally and consider items in front of them), but I wish more people talked about how shitty SEO (search engine optimization) is one of the ways online stores do this, so I wanna take this opportunity to share that idea
Instead of having to walk to the back corner of the store to get milk or Christmas decorations, you have to scroll past a million items that aren’t quite what you’re looking for but are closely related by keywords. And in this metaphor the store can be infinitely big.
This would be where you type in exactly what you want (including SKUs or product codes) and it suggests a million different things that are either tangentially related or not related at all, in an effort to distract you from buying what you want.
This has already been happening; before the GenBS search apocalypse, it was quicker to use a search engine query for “store product” to take you direct to the listing.
For example “M10 bolts Bunnings” would show me exactly what I asked for, instead of using the useless Bunnings search feature.
I agree that online stores don’t do it as well as in person ones (being committed to being in a specific place where you buy stuff I think makes people engage more intentionally and consider items in front of them), but I wish more people talked about how shitty SEO (search engine optimization) is one of the ways online stores do this, so I wanna take this opportunity to share that idea
Instead of having to walk to the back corner of the store to get milk or Christmas decorations, you have to scroll past a million items that aren’t quite what you’re looking for but are closely related by keywords. And in this metaphor the store can be infinitely big.
I hate shopping online 🥹
It should be called SED (de-optimisation).
This would be where you type in exactly what you want (including SKUs or product codes) and it suggests a million different things that are either tangentially related or not related at all, in an effort to distract you from buying what you want.
This has already been happening; before the GenBS search apocalypse, it was quicker to use a search engine query for “store product” to take you direct to the listing.
For example “M10 bolts Bunnings” would show me exactly what I asked for, instead of using the useless Bunnings search feature.