The promotion began on July 27, 2026, and is scheduled to run through August 10 across more than 70 markets. On supported vehicles, starting the car brings...
On supported vehicles, starting the car brings up a banner on the Control Display, and tapping it launches a full-screen Spider-Man animation with music and ambient lighting effects. BMW says the feature is available on suitably equipped cars built after July 2020 and running BMW Operating System 7, 8, 8.5, 9, or X.
Ah, I see. It’s a feature! I’m surprised they’re not trying to charge a subscription fee to get ads on your dashboard.
Ah, I see. It’s a feature! I’m surprised they’re not trying to charge a subscription fee to get ads on your dashboard.
Don’t forget a subscription fee to get rid of ads!