Biggest social media platforms by users 2025 | Statista
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Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Messenger, and Instagram. The United States and China account for the most high-profile social platforms Most top-ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ, or video-sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network, TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2026, social networking sites are estimated to reach 5.75 billion users, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Why YSK:

Although politicians and journalists often treat it like major platform, or even the “digital town square,” X is fairly minor social media platform. The various Meta platforms (including Facebook, WhatsApp, Instagram, and Messenger) have combined 10 billion monthly active users. X (Twitter) is about 5.5% that size. It trails behind not only the obvious giants like Meta, Google (YouTube) and TikTok (Douyin), but also well behind platforms that are exclusive to one country or region, like WeChat or Weibo, and behind “also-rans” like Snapchat, Reddit, and Pinterest.

X is not a major platform. It has continued to struggle with outages, trolling, user exodus, and now a little more than an Internet ghost town.

  • percent@infosec.pubEnglish
    9·
    12 hours ago

    🤔 Even after reading the “Why YSK” section, I still don’t know what to do with this information. Maybe I’m missing something that should be obvious? I’ve never been much of a social media guy

    • Focal@pawb.socialEnglish
      7·
      8 hours ago

      I think a lot of people are struggling to make the switch because “everyone is on twitter”. A YSK like this might help people see that it really isn’t true, and you can absolutely make the switch.

      • Tja@programming.devEnglish
        3·
        6 hours ago

        Make the switch… to Facebook? Or Instagram? Because you might have noticed, fediverse (or even bluesky) don’t even show up there…

        • Focal@pawb.socialEnglish
          2·
          5 hours ago

          Yeah, you raise a good point there. I am not a huge social media person either, so I was kind of under the impression that instagram would be at the very least a little bit better than twitter, but I concede that it’s entirely based on vibes.

          Maybe it’s for advertisers or start-ups who want to figure out where the biggest audience is?

          But then again, how do we know these numbers aren’t just bots?

          Guess it’s a weird side thing for me. On the one hand, I probably won’t use this knowledge for anything, but I’m glad to have heard it, if nothing else. Weird.

    • bstix@feddit.dkEnglish
      2·
      8 hours ago

      No, if you don’t use it, you’re not missing anything.

      It’s the users, advertisers, investors and politicians, who should know if they still believe it to be an important platform.