“need to” and “intelligent business strategy” don’t have to be the same thing.

Sure, they could just find it themselves with the money that SpaceX paid them for fucking yo their land. Or they could do that while also offering people to pay a pittance to join in the fun and further dig the knife into Elon to show how many people hate the sad little bitch with no friends. And, you know, the free publicity from making fun of said sad little bitch.