An Austrian dude found this drink in Thailand and then negotiated a deal with the family that owns Krating Deng (Red Bull) so he could sell a fizzy version in Europe and later the rest of the world.
Thanks to that Austrian guy that Thai family is now the richest family in Thailand.
It’s an Austrian company even though 51% of it is still owned by the Yoovidhya family. They co-founded the company in Austria with Mateschitz and hold the current patent. But it’s still an Austrian company, not a Thai one. At least I could find nothing that clearly states it’s legally Thai in any capacity.
It’s a Thai and Austrian company.
This is the original Red Bull
An Austrian dude found this drink in Thailand and then negotiated a deal with the family that owns Krating Deng (Red Bull) so he could sell a fizzy version in Europe and later the rest of the world.
Thanks to that Austrian guy that Thai family is now the richest family in Thailand.
This is a great TIL. I had no idea red bull was Thai!
It’s an Austrian company even though 51% of it is still owned by the Yoovidhya family. They co-founded the company in Austria with Mateschitz and hold the current patent. But it’s still an Austrian company, not a Thai one. At least I could find nothing that clearly states it’s legally Thai in any capacity.
Crazy story! I’m so glad it worked out for each party.