• w3dd1e@lemmy.zip
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      7 hours ago

      Yeah this is one of the best digital marketing stunts I’ve ever seen.

      If every company released random mods for games that are 15-20 years old, the world would be a better place.

  • Cort@lemmy.world
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    17 hours ago

    “KALLAX STORAGEBORN”

    The shelf companion is summoned by using a new Dragon Shout… “AYE-KEY-YAH.”

    • Deconceptualist@leminal.space
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      13 hours ago

      Now I’m just picturing the whole snowy realm of the Nords littered with Cyberpunk-Style adverts everywhere. Like dragons have to fly around them and everything…

      • sunsofold@lemmy.zip
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        12 hours ago

        FUS! ROH! D-ON’T MISS OUT ON OUR LIMITED TIME OFFER! PRESS ANY BUTTON NOW TO SUBSCRIBE FOR JUST 33.47 PER HOUR OR JUST WAIT FOR THIS 30 SECOND TIMER TO ELAPSE IN THE MIDDLE OF THIS FIGHT!

    • Airfried@piefed.social
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      14 hours ago

      The only real difference between this type of advertising and running an ad on a website is that you can avoid the former extremely easily while actively having to block the latter if you take a single step out of federated territory. Besides, the game itself is already trademarked so yeah bit late for keeping that out.

      • sunsofold@lemmy.zip
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        12 hours ago

        And? The point is that it’s an ad, designed to manipulate people into thinking of ikea as being associated with fun and gaming, like it’s a fun person, and not a corporation. It’s a lie. Just because you aren’t forced to fully take part in something doesn’t make it somehow not malicious. You aren’t forced to buy a slave. Does that make it acceptable that someone sells them?

        • 0li0li@lemmy.world
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          9 hours ago

          Calm down bud, it’s a mod. As much as I hate this myself, I’m quite happy it’s for people to install themselves if they want.

          Ssdly, it might be the start of a new plague that’ll get pushed and normalized over the next 5 years…