A new division called Xbox XP will take the lead on “film and television, consumer products, strategic partnerships, and live experiences,” with a focus “on how people experience our franchises beyond the games themselves.”
Sigh…
A new division called Xbox XP will take the lead on “film and television, consumer products, strategic partnerships, and live experiences,” with a focus “on how people experience our franchises beyond the games themselves.”
Sigh…
I could understand doing this if your brand was thriving, but this just feels like trying to squeeze money out of a sinking business instead of fixing the problems that are sinking it.
Their C-suites are in panic and know fuck all about games but they probably have seen one or two movies and have heard of Netflix. They probably proposed this because it‘s the only thing that makes sense to them in a foreign world that confuses them. It can only fail and will likely churn out AI slop nobody wants to watch.
People making the decisions are removed from how work gets done, how users engage with the product, and any real consequences. But they keep most the profits despite contributing minimally.
They may also think Disney or Skydance will buy them and theyll get to sail out the window on their golden parachutes.
This could provide some benefit if that wasn’t a metaphor.
It makes sense when you realize they paid bank for a bunch of IPs over the last 5 years and want to squeeze more out of it.
This is just them looking to make codblops the movie.
I’m pretty sure they’re in liquidation mode right now. Everything at Microsoft is being sacrificed on the altar of AI