Without any flashy marketing campaigns or social media fanfare, Valve rolled out a routine Steam Client update containing a very simple line in the patch notes: “Improved Steam Client startup performance.”
Without any flashy marketing campaigns or social media fanfare, Valve rolled out a routine Steam Client update containing a very simple line in the patch notes: “Improved Steam Client startup performance.”
Public relations, pride, vengeance?
Companies often take actions which don’t directly improve the product for customers but instead offer benefits to the company. Typing that out in 2026 is… It’s nice that it isn’t pure enshittification for once.